Borenius New York advised IndoorAtlas Ltd in its agreement with Yahoo! Japan

We advised IndoorAtlas Ltd in its agreement with Yahoo! Japan, which reaches 88% of Japan’s Internet users, to deliver indoor positioning services within venues across Japan.

Founded in 2012, IndoorAtlas is a global Platform-as-a-Service leader in geomagnetic indoor positioning. Its patented technology utilizes the compass sensor in smartphones to detect anomalies in the Earth’s magnetic field to pinpoint a location indoors. It provides approximately 25,000 developers with a scalable cloud platform to build location-based services without the need to purchase, install and maintain large amounts of costly infrastructures that are often associated with WiFi or beacon solutions.