Borenius advised the sellers on the sale of LVS Brokers (Omalaina) to Sambla Group

Omalaina holds a strong position in the Finnish market as a well-known brand with both a business-to-consumer and a business-to-business offering. Since the beginning of 2013, Omalaina has helped over 400,000 customers make better decisions in their everyday life.

Omalaina offers the widest range of lenders on Finnish market, allowing its customers to compare and consolidate their loans and thereby make smarter decisions when it comes to their private finances. Omalaina’s brokerage platform currently mediates products such as consumer loans, business loans, point-of-sale credit, credit cards, insurance products, and mortgages under the supervision of the Finnish Financial Supervisory Authority.

Sambla Group consists of Sambla, Advisa and Rahalaitos, and it is one of the Nordic region’s leading comparison platforms for personal finance. By helping customers compare loan terms and consolidate their loans and insurance, Sambla Group can, with their consumer brands, improve loan terms and reduce loan-associated costs for its customers.

Sambla Group is a portfolio company of Nordic Capital.